Tuesday, April 26, 2011

Chapter 2 Planning the Report


What is the step of planning the reports?

- Identify Purpose
Reports can be classified according to their general purposes production, innovation, or goodwill. Production message relate to getting job done. Innovation messages relate to initiating change in an organization. Goodwill messages relate to maintaining the loyalty and morale of the people within or outside the organization.
- Identify Audience
Audience Identification requires more than merely identifying who will receive the report.
- Identify Context
The report context includes the physical and psychological environment of the communication exchange.
- Identify Content
Identifying purpose, audience, and context will help you determine appropriate content for your report.
- Select Medium
Media differ in their ability to transmit information.

How to choose report structure?
- Direct (Deductive)
The direct structure is based on the deductive style of reasoning from general to specific.
- Indirect (Inductive)
The direct structure is based on the inductive style of reasoning, base on facts.
- Chronological
Chronological structure uses time as the central organization component of the message.
- Problem-Solution
The problem-solution structure presents a problem followed by a proposed solution.
- Cause-Effect
The writer identified and discusses conditions and a predicted outcome.
- Spatial
Appropriate anytime your data can be presented logically in terms of geographic.
- Topical
Information is organized around major topics of discussion.
- Comparison or contrast
Examines two or more items in terms of common criteria.
- Combination
Have inferred few reports adhere to a single structural pattern.

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